Genevieve Brough


Gen brings 20 years of experience in the insurance industry to her work and she has been a Pioneer Valley resident for more than 40 years.


Gen began her career in the insurance industry in 1994 as a Customer Service Rep for Gifford & Perras Insurance Agency, Inc. in Easthampton, Massachusetts. In 1997, she was promoted to Office Manager and began handling all accounting, human resource management, operations, and IT services. Over the years, she has worked predominantly in the sales and servicing of personal insurance lines. 

In 2004, she became a partner of Finck & Perras and in 2015, she purchased the agency from the three other partners to become the sole owner of Finck & Perras Insurance Agency, Inc. 

Insurance Council Leadership:

  • State Auto Agency Service Council: 2010 - 2011
  • Arbella Customer Service Council: 2011 - 2012
  • National Grange Customer Service Rep Council: 2011 - 2012

Community Engagement:

  • United Way Campaign Cabinet Member
  • United Way Partner Agency Funding Council: 2011
  • Riverside Windows of the World Campaign cabinet member: 2011
  • President Rotary Club of Easthampton: 2006 - 2007
  • Vice President Rotary Club of Easthampton: 2005 - 2006
  • Treasurer of Professional Independent Agents of Hampshire Franklin County since 2004


  • High School Diploma, Easthampton High School - 1989
  • Bachelor of Arts, Simmons College - 1993
  • Master of Business Administration, AIC - 2012

Most Likely To ...

Spend her weekends cooking for her family and friends and working in her garden.

Connect with Genevieve Brough

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McNeill Family

Finck & Perras gains local customer’s trust

The Problem: Customer was looking for a local insurance agent she could count on.

How We Helped

You won't find a better insurance team . . . anywhere

Come experience why we've been voted the best insurance agency in the valley seven years running! Low rates, personal service and a commitment to giving back to the community that is unsurpassed.

finck & perras team photo

An Independent Insurance Agency

Being an independent broker means we can search many companies to find you the coverage that best fits your needs. Here are some of the companies we regularly work with.

All Carriers

Your insurance policy and things to know when planning a backyard wedding.

We often get calls from our customers asking, “Will our homeowners policy cover us if we have a backyard wedding?”

Help! I have a claim and it is after normal business hours!

Who do I call after hours for a claim?

Finck & Perras gives to the community

Gen gives a brief summary of donations to the community in 2017.

Easthampton Office
6 Campus Lane
Easthampton, MA 01027
p: 413.527.3000
f: 413.527.5970
Florence Office
63 Main Street
Florence, MA 01062
p: 413.584.1970
f: 413.584.2438
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