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Genevieve Brough

President

Gen brings 27 years of experience in the insurance industry to her work and she has been a Pioneer Valley resident for more than 50 years.

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Gen began her career in the insurance industry in 1994 as a Customer Service Rep for Gifford & Perras Insurance Agency, Inc. in Easthampton, Massachusetts. In 1997, she was promoted to Office Manager and began handling all accounting, human resource management, operations, and IT services. Over the years, she has worked predominantly in the sales and servicing of personal insurance lines. 

In 2004, she became a partner of Finck & Perras and in 2015, she purchased the agency from the three other partners to become the sole owner of Finck & Perras Insurance Agency, Inc. 

Insurance Council Leadership:

  • Arbella Agent's Council 2017 to current
  • State Auto Agency Service Council: 2010 - 2011
  • Arbella Customer Service Council: 2011 - 2012
  • National Grange Customer Service Rep Council: 2011 - 2012

Community Engagement:

  • United Way Campaign Cabinet Member
  • United Way Partner Agency Funding Council: 2011
  • Riverside Windows of the World Campaign cabinet member: 2011
  • President Rotary Club of Easthampton: 2006 - 2007
  • Vice President Rotary Club of Easthampton: 2005 - 2006
  • Treasurer of Professional Independent Agents of Hampshire Franklin County since 2004
  • President of the Easthampton Learning Foundation. 

   Education:     

  • High School Diploma, Easthampton High School - 1989
  • Bachelor of Arts, Simmons College - 1993
  • Master of Business Administration, AIC - 2012

Most Likely To ...

Spend her weekends cooking for her family and friends and working in her garden.

Connect with Genevieve Brough

Call 413-527-3000

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Microburst K house

Finck & Perras helps customers recover after microburst storm

The Problem: 2014 microburst storm damages customers' homes.

How We Helped

You won't find a better insurance team . . . anywhere

Come experience why we've been voted the best insurance agency in the valley seven years running! Low rates, personal service and a commitment to giving back to the community that is unsurpassed.

Florence Updated 3/25/24

An Independent Insurance Agency

Being an independent broker means we can search many companies to find you the coverage that best fits your needs. Here are some of the companies we regularly work with.

All Carriers

2023 Year in Review

Some of the things that happen at Finck & Perras in 2023!

Gen Brough interview on the Western Mass Business Show

Gen sat down with Tara Brewster for an interview on WHMP's, "Western Mass Business Show".

Easthampton Office

6 Campus Lane
Easthampton, MA 01027
p: 413.527.3000
f: 413.527.5970
Hours
Map

Florence Office

63 Main Street
Florence, MA 01062
p: 413.584.1970
f: 413.584.2438
Hours
Map

advocate best of the valley awards gazette readers choice awards

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